Japanese born, Hanako Maeda is the Creative Director of ADEAM. Spending her time between Tokyo and New York City, she grew up surrounded in fashion through her parents’ fashion brand, FOXEY and later studying at Columbia University where she quickly developed a love for art and design.
She launched her own fashion label, ADEAM which debuted at New York Fashion Week during the Autumn/Winter 2013 season. Since then, ADEAM has rapidly expanded its retail, editorial and red carpet presence gaining outstanding recognition and support from top magazines, celebrities and VIPs, and retailers globally including its three boutiques in Japan, global online retail platforms Moda Operandi and Net-A-Porter, and in coveted boutiques including Forty Five Ten, Neapolitan, and Fivestory.
ADEAM has continued to evolve and build its name throughout the fashion industry expanding into the accessories market as well as collaborating with partners Hanako feels a strong connection with including: the New York City Ballet whom she was asked to design the costumes for their Fall Gala in 2015, Net-a-Porter where ADEAM collaborated on an exclusive room wear capsule collection and Bergdorf Goodman where ADEAM has been invited to present her collections at pop-up shops.
In 2017, ADEAM celebrated its 5-year anniversary. With a deep connection to her hometowns of Tokyo and New York, Hanako fuses the two cities of her upbringing along with her love for the arts, traveling, food and architecture into her collections that are synonymous with her passions. Hanako takes the juxtaposition between traditional Japanese techniques and modern silhouettes that align with a modern and spirited sensibility that is ADEAM.