Victor Barragán is a fashion designer born in Mexico City and currently based in New York City. After studying industrial design at the Universad Nacional Autonoma de Mexico (UNAM) in Mexico City, he decided to start the fashion label Ytinifnin nitY in 2010. The brand started as an exploration of Tumblr and Internet Culture, quickly gai- ning a cult following amongst the net community. The brand was limited to graphic tee shirts, and in order to expand his fashion vocabulary Victor started BARRAGAN in 2014. BARRAGAN is an experimental underground fashion label which plays with gender and identity politics through clothing, questioning our modern day consump- tion of fashion, media, and pop culture. Victor currently resides in New York City, where he hopes to set up a permanent place for BARRAGAN in the New York Fashion community. With BARRAGAN he will continue to push boundaries, calling into ques- tion our contemporary modes of dress, consumption and living.