BCBGMAXAZRIA

Founded in 1989, BCBGMAXAZRIA Group is the lifetime vision of Founder and Chief Executive Officer Max Azria. In 1981, after eleven years of designing a line of women’s wear in his native Paris, Azria moved to the United States and launched Jess, a series of new-concept retail boutiques offering hip French fashion to American women. After years of success, Azria decided to pursue his dream of launching a design house that spoke to the modern woman—thus BCBGMAXAZRIA was born. Named for the French phrase bon chic, bon genre, a Parisian slang meaning “good style, good attitude,” the brand embodies a true combination of European sophistication and American spirit.

Spring / Summer 2016

Previous Collections

FW 2014

FW 2015

SS 2014

SS 2015