Fashion designer Choonmoo Park was born in Kimje, a small town in the southern part of Korea, where her family owned a children’s apparel company. A happy fixture in her father’s factory and showroom, Park was fascinated by the transformative and reflective nature of clothing and hence, her love of fashion was born. After her family moved to Seoul, Park attended Hong-Ik University, where she majored in industrial design, followed by the Kookje Fashion School where she studied fashion design. Park has been at the forefront of Korean avant-garde design since 1988, when she launched her label DEMOO. Subsequently, she launched her eponymous line, PARKCHOONMOO. Responding to high demand, the designer opened her first retail store in 1988 in trendy Apgujungdong (Korea) and expanded quickly into other Asian markets. Park has won numerous accolades including Presidential Awards. Most recently, Park was voted one of the most influential designers of 2010. She has the honor of serving as Chairman of NWS (New Wave in Seoul), a leading fashion association in Korea and is the new President elect of the FGI (Fashion Group International) on the Board of Directors in Seoul. Park showed her line in New York for the first time with PARKCHOONMOO FALL/WINTER 2010, and continuously showing her line afterwards. Choonmoo Park currently resides in Seoul, Korea and New York, NY.