Hogan McLaughlin is an American fashion designer, illustrator, and ballet dancer. His namesake brand marries his darkly romantic roots, with a modern, minimalistic sensibility.

McLaughlin began his professional career with the world-renowned Hubbard Street Dance Chicago at age 16, where he performed works by internationally acclaimed choreographers. He went on to dance several seasons for the Lyric Opera Ballet in Chicago before moving to New York City. There, he met and collaborated with artist Daphne Guinness on several fashion pieces that he had illustrated, which were made into garments for a short art film. The garments were subsequently featured in the Guinness-curated windows at Barneys Madison Avenue, as well as at her wardrobe exhibition at the Museum at F.I.T. 

McLaughlin launched his first fashion collection in 2011 and was met with profiles by The New York Times, Vogue.com, and WWD. Various influential women soon became patrons of his work, including Lady Gaga, who later commissioned custom pieces for her Born This Way tour.

As an illustrator, McLaughlin has created official promotional images for HBO’s Game of Thrones, Showtime’s Penny Dreadful, and History Channel’s Vikings.


February 2019


September 2018