I Love Pretty is an independent designer label established in Hong Kong by its Creative Director, Juan Yang. Through her individual and delicate fabric choices and daring yet accessible tailoring, each piece in the I Love Pretty collection exudes the spirit of the brand: passion, romance, and femininity.

The label has grabbed the attention of the fashion world through its unique and elegant designs, which encourage womean to be strong, independent and fearless.

I Love Pretty's ambition is to create prêt-a-porter collections that are endlessy romantic and immediately wearable.

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February 2019


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Photo by Mike Coppola/Getty Images for NYFW: The Shows