JD.com, Inc. (Nasdaq:JD), China's largest online direct sales company, today announced it will host a runway show during New York Fashion Week this month that will highlight the unique creations of leading up-and-coming designers in China’s fashion scene and underscore JD.com’s growing strength in the Chinese apparel market.

Following the success of the JD Fashion Show during Milan Fashion Week last fall, JD.com again collaborated with the Milan-based Europe Design Center to choose five China-based designers deserving of a wider platform to share their talents more broadly. The participating designers are Alicia Lee, Gioia Pan, Ruiping Guo, Chi Zhang and Tim Cahill.

Designer Maurizio Pecoraro, Creative Director of Europe Design Center, and Mario Boselli, Honorary President of Europe Design Center, collaborated to develop the JD Fashion Runway Show’s “New Romantic” theme, help designers choose their works, and provide additional support for the event.