Julianna Bass is an American fashion designer who debuted her eponymous women’s collection with a runway presentation during FW15 New York Fashion Week. Vogue stated “Bass’ designs speak to the woman who isn’t afraid to embrace classic style on her own terms”. Since the collection’s debut, Julianna Bass has received accolades from prominent U.S. and international publications including Vogue (Germany and U.S.), Women’s Wear Daily, and New York Magazine.
Bass is a Tennessee native who moved to New York to study fashion and costume design at the Fashion Institute of Technology. She was named Designer of the Year upon graduation and went on to develop her skills while working at luxury brands, Bill Blass, Elie Tahari, Eugenia Kim, and Marc Jacobs. These experiences combined with her education have provided Bass with a solid foundation and fundamental understanding of the Business of Fashion. Bass has been awarded placement in the GenArt Style Awards two years in row and has executed several successful design collaborations, including the design of a print for Diet Coke that was sold in Target stores across the U.S.
In 2013, while on assignment in Berlin, Bass was so taken with the culture, art and fashion of the city that the following year she made the move from Brooklyn to Berlin, to further develop her creativity and design perspective. “My time in Berlin has given me this incredible mix of freedom and focus,” says Bass. “I’m able to design from my authentic self.” And while summers are still spent in Berlin, Julianna has since relocated to New York City where the company is based.