As the founding force behind LA based men’s and women’s ready-to-wear brand Libertine, Johnson Hartig ups the ante in the fashion game by creatively immersing himself and those around him in a whimsical trip where old school classics meet new school know-how. Launched in 2001, Hartig has used his signature graphics, beadwork, and crystal design to pave the way for the current embellishment craze. Libertine’s in house designed prints reference art, fashion, history, design, travel, culture, and Hartig’s love of and work with rescue dogs. Libertine is internationally recognized as a brand with a devoted cult following extending from East Coast socialites to West Coast creatives and celebrities like Mick Jagger, Taylor Swift, Cher, Katy Perry, Usher, Gwenyth Paltrow, Gwen Stefani and The Chain Smokers. Libertine has cultivated collaborations with such exemplaries such as Damien Hirst, Goyard, Converse and Target; classic examples of rewriting the rules via Libertine's mindset. Libertine continues to revolutionize the way one thinks of textile design, embellishment, and in fact clothing itself.