LUAR is the reversed namesake label of Brooklyn-based designer, Raul Lopez, co-founder
of Hood By Air.
Raul began designing at the age of 12 and draws inspiration from both the downtown New
York scene and his Dominican roots.
LUAR began as a means of expressing the energy of New York City club culture and is
known for its immaculate tailoring and garment construction promoting the constant
curiosity of "tomorrow". The philosophy and aesthetic of LUAR has its own unique fluid,
Coveted by celebrities Rihanna, Kylie Jenner, Venus X, Kelela, Future, Kendrick Lamar,
Solange Knowles, Tyga and Theophilus London, LUAR is sold at leading global retailers
including Opening Ceremony, Hard Candy, GR8 Tokyo and Radd Lounge.
LUAR was selected as a Finalist in the 2018 CFDA Vogue Fashion Fund.