MAISON the FAUX is a creative studio posing as a grand couture fashion house. The house aspires to be an affectionate reaction to the current fashion industry and a big faux wink in the direction of an audience liberated enough to move freely through an often narrow-minded world. ‘The Fictional House’, a rough translation of MAISON the FAUX, is rooted in a great sense of humour and self-mockery, combined with a deep love of fashion. MAISON the FAUX represents a new outlook on masculinity and femininity creating “Humanwear”. As head of the creative team of MAISON the FAUX, designers Joris Suk and Tessa de Boer head the Arnhem-based fashion House. For every collection and project MAISON the FAUX collaborates with creative individuals looking to shake up the fashion scene, create room for young designers and to innovate design and production. In January 2014, MAISON the FAUX was officially launched at Amsterdam Fashion Week, debuting the label’s unique signature for the first time. Since the launch MAISON the FAUX released eight collections with the final two being shown at NYFW; ‘CHUBBYCHASER’, FAUXCOSMETICS, The MAISON the FAUX fashion shows have attracted widespread attention due to their conceptual and theatrical character. Future plans for MAISON the FAUX hold a Beirut brand store, a human-scented perfume line, an album and a reality tv-show.