Maison the Faux is a creative studio posing as a grand couture fashion house. The house aspires to be an affectionate reaction to the current fashion industry and a big faux wink in the direction of an audience liberated enough to move freely through an often narrow-minded world. Faux represents a new outlook on masculinity and femininity creating “Humanwear”. On January 23, 2014 Maison the Faux was officially launched at Amsterdam Fashion week, debuting the label’s unique signature for the first time.