Born in 1988, creative director Phuong My may have only established her brand in 2013 but she has been featured in Vogue Italia, British Vogue and many more international publications, thanks to impeccable tailoring, striking silhouettes and beautiful feminine details. Already a darling in the Viet Nam fashion scene, her designs for PHUONG MY have been well received globally, especially in Singapore, China and the Middle East. In 2015, designer Phuong My was chosen to open Viet Nam International Fashion Week. In 2016, for the first time held in Hanoi, designer Phuong My was chosen to close Viet Nam International Fashion Week. In 2017, Phuong My became the first and only designer from Viet Nam to showcase her Spring Summer 2018 collection at the Arab Fashion Week in Dubai, where she was joined by members of the royal families in the Middle East.
Each season, PHUONG MY presents new collection dedicated to separate themes honoring beauty of Asian women who are known for their talent, enthusiasm, feminine beauty, subtlety but also strong will. Designer Phuong My is well-known for her signature silhouette featuring hour glass, cocoon shape in the lower parts of dresses that highlight the beauty of women’s shape. Luxury materials are hand-selected from prestigious textile mills in Hong Kong, Korea, Japan, Italy and France to ensure the highest quality and perfection.