Founded in 1993, Rosa Cha built its reputation as one of Brazil’s most prominent premium brands. It offers contemporary women complete lifestyle collections from high-end swimwear to ready-to-wear. Since 2012 it is part of Restoque Group, the main conglomerate of upscale fashion brands in Brazil. In this new era, models such as Gigi Hadid and Taylor Hill starred its campaigns and Gisele Bündchen has been the face of Rosa Cha since 2016. Currently, the label has a showroom in New York and has just opened its first brick and mortar location in the US in Los Angeles. It also has shop-in- shops in Fred Segal (Los Angeles) and at The Faena Hotel (Miami).
In 2017 Juliana Teixeira and Bia Parente were appointed creative directors of Rosa Chá and have since been leading the brand in its new journey, blending innovative textures and shapes. Both designers have previous background in advertising and have worked for leading fashion publications in Brazil, before jumping into fashion design. “For this show, we created pieces that best express and resume Rosa Cha’s
sexy and cool DNA”, says Bia.