Supima is America’s luxury cotton: founded in 1954, the SUPIMA® brand designates an elite variety of pima cotton grown only in California and the Southwestern U.S. and prized the world over by designers and retailers who value its luster, strength, and superior softness. Begun in 2008, the annual Supima Design Competition was created to give runway exposure to emerging talent and was modeled on the legendary 1954 Wool Secretariat competition that launched the careers of the then-teenaged Yves St. Laurent and Karl Lagerfeld. For this tenth Supima Design Competition, seven of America’s top design schools were asked to select one finalist from among their graduating seniors. Each finalist was asked to create a capsule collection of women’s eveningwear from premium Supima denim, knit, shirting, twill, and velveteen fabrics. This year’s seven finalists: Lela Thompson from Drexel University; Nancy Hennessey from Fashion Institute of Design and Merchandising; Alyssa Wardrop from Fashion Institute of Technology; Sarah Johnson from Kent State University; Margaret Kwon from Parsons School of Design; Abigail Griswold from Rhode Island School of Design; and Alexandra Pijut from Savannah College of Art and Design. The finalists will be judged by a diverse panel of fashion industry leaders. The winner will be announced at the completion of the show and receive an award of $10,000. The hope of the competition is to give young designers an opportunity to showcase their talents in front of the fashion industry at the very beginning of their careers while also highlighting the unique qualities of Supima.

September 2017