TMALL CHINA COOL: PEACEBIRD

In 2008, Xu Ying became the design director for Peacebird Men amd began to transform and adjust the positioning and product style of the brand. In 10 years, from a 300 million brand to the current 4 billion retail brands, the launch of the joint-name cooperation series from 2015 has brought new trends and changes to the entire apparel industry.

 
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February 2019

 
 
 

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Photo by Mike Coppola/Getty Images for NYFW: The Shows