TMall China Day: Particle Fever

Particle Fever was founded in October, 2015. It is a young and fast-growing startup. As the first independent designer sportswear label in China, PF is taking an eccentric approach to sportswear, breaking through the traditional design of sportswear in an avant-garde way. Due to its pioneering projects in advanced fiber and sewing technology, arts, installations, and community management, PF has millions of followers on social media.

A higher creativity is required. PF is one of few brands who not only owns patents in products, but also owns an in- house visual arts crew and an installation design center. Avoid the mainstream, it is natural for Particle Fever to experiment all kinds of crossover projects related to sports with multiple insights of internet, arts, space and culture.