Victoria Hayes grew up in Toronto. Her first major exposure to fashion was the Canadian television program ‘Fashion Television’ hosted by Jeanne Beker, which she watched religiously as a child. Hayes always loved art and design, but fashion took a backseat until her last year of pre-med studies at McMaster University with a realization that her passion for design outweighed her interest in pursuing a career in medicine.
Hayes enrolled in summer courses at Central Saint Martins College of Art and Design and later at Parsons the New School for Design where she graduated with a BFA while winning the prestigious school’s top honor, Womenswear Designer of the Year in 2014.
Hayes enjoys a wide range of inspirations that are perpetually shifting; however, the notion of empowerment is always at the core of her designs. Her aim is to showcase female strength and confidence, thus positively impacting one’s interactions with the world. As a former ballet dancer and rugby player her design signatures include astute attention to detailing, hand painted prints and ornate embellishments, all centered around the dichotomy of present-day womanhood: beautiful and aggressive, romantic yet protective, tough but precious.
Hayes has become a favorite among celebrities including Madonna, Lady Gaga, Cardi B, Alicia Keys and Ariana Grande among many others who have worn her designs to high profile events. Her work has also been featured in numerous publications including WWD, Vogue Italia, V Magazine, Harper’s Bazaar, Elle Magazine, Nylon and Paper Magazine among others.
Hayes is the 2019 recipient of the Fashion Group International Rising Star Award for Womenswear. Her collection is designed and produced in New York City’s garment district.