FASHION WEEK FIRSTS: PROENZA SCHOULER

This season at NYFW: The Shows, we are celebrating firsts, that’s why we have partnered with BMW to highlight designers Jack McCollough and Lazaro Hernandez of Proenza Schouler. The design duo met while collaborating on their senior thesis at Parsons School of Design. The collection they created would go on to be bought by Barney’s New York in full.

While riding around their home base in the BMW X7, the New York designers recall their first New York Fashion Week collection, inspired by Hitchcock. After over 15 successful years in the fashion industry they continue to design for the strong, independent, urban woman. The pair are excited to usher in a new season, and a new chapter for the Proenza Schouler woman, with the help of BMW and NYFW: The Shows.

Visit BMW.com to learn more about the new BMW X7.

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