Dirty Pineapple is deeply rooted in city life. Their stories are often a synthesis of the realities of urban life and the individual proclivities expressed in digital. And when entire populations rediscovered the

attraction of nature as an antidote to recent anxieties, the team at Dirty Pineapple observed two movements: one where on the weekends, city dwellers flock to nature in an attempt to escape toxicity and reconnect, and another, during the week, where flexible work schedules allow nature to insert itself back into our city life giving us comfort and a flicker of freedom.


This season Dirty Pineapple brings a “dose of nature” into their usual fare of murkiness. It contrasts the toxic moods intrinsic to our personalities and the city against the exotic virtues of nature in search of a subtle balance.


We are learning how to pause, to extract ourselves from our hectic city lifestyle and consequently we rethink how we approach fashion. And while all of the Dirty Pineapple classics are here (soft tailoring, heavy graphic, odd and twisted pairings) it presents a softer Spring/Summer 2022 collection, reflecting new found solace.


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