ALEX S. YU creates collections of garments that explore the fine line between reality and fantasy. His aesthetics rollick the happy emotions of childhood, nostalgia and wanderlust; and ponder the very definition of femininity in a modern, quirky way through garments. The ALEX S. YU girl loves to have fun, and isn't afraid of trying new things. They love colour, prints, quirky shapes, textures, and most importantly, values comfort. They are eccentric, lively, nonchalant and views life through a pair of rose tinted glasses. ALEX S. YU creates a line of contemporary womenswear with a twist of avant garde experimental attitude. He plays with proportions, colour blocking and unusual silhouettes while mixing and using different colours and fabric weights in one garment.
ALEX S. YU trained at Blanche Macdonald Centre in Vancouver and furthered his education at London College of Fashion in the United Kingdom. He launched his label at Vancouver Fashion Week in September 2014 after being named Emerging Designer of the Year by Niche Magazine. He was also named one of the top Canadian designers during the Canada 150 Celebration in Montreal. He has since showed eleven collections at Vancouver Fashion Week and has been named the Nancy Mak Award Recipient in September 2016. He also presented his collections at London Fashion Week with Fashion Scout, Amazon Fashion Week Tokyo, Harbin Fashion Week, RE/SET Toronto Fashion Week and PARK show Calgary. His works had been featured in various international presses such as Vogue UK, Glamour UK, Elle Canada, i-D, Indie, V Magazine, Fuckingyoung, GQ, and many more. His works has also been featured in various music videos and independent film such as ‘Ghosts’ by Charlie and ‘BAE’ by Bestie and INDIGO, that has shown at Cannes and Berlin Film Festival. ALEX S. YU has dressed various international celebrities such as Malia Baker, Sandra Oh, Jordan Claire Robbins, Mia Zhu and many more.