DANIEL AVAKIAN

Daniel Avakian NYFW steps into the future with the first fashion show to feature virtual models and offer a ‘real time fashion’ retail experience ​ Internationally renowned Australian fashion maverick and visionary Daniel Avakian’s Tears in the Rain Collection at NYFW show on Monday September 12th 2022, promises to be unlike any runway show you’ve seen. ​

Inspired by the 1982 film Blade Runner, it features an extraordinary twist worthy of the iconic futuristic film presenting real time fashion on both human models and integrating photo-realistic, hyper-real 3D virtual avatar models. The Tears of Rain Show ushers in a brave new technological world for fashion and offers a true feast for the senses. Daniel’s physical runway show will be extended with a virtual one, employing groundbreaking 3D technologies. A virtual Daniel Avakian store will instantly appear at the show’s start, followed by a catwalk that symbiotically integrates human and virtual avatars on the runway. ​ The human catwalk showcases 36 designs, while the virtual catwalk features 8 designs entirely created and rendered in 3D and modelled by photo-realistic hyper-real avatars.

The collection features Daniel’s signature impeccable tailoring illustrated in startling hues— letterbox red, cobalt blue, acid green, metallic blue and his signature graffiti print. Awash with his exciting contemporary take on 80s haute couture, audiences can expect huge oversized shoulders, cropped jackets, patent leather trench coats, mini skirts and structured, strapless gowns.

Both ‘real’ and ‘virtual’ looks will be available for purchase on the Daniel Avakian website www.danielavakian.com immediately. New 3D fashion relevant technologies provided by Real Time Fashion Technology company and integrated into the Daniel Avakian brand product development and product presentation workflows means virtual looks can be transformed into physical garments without producing a sample, while ensuring customer confidence that their garment is a true representation of the virtual product they purchased.