BMW IX featuring VICTOR CRUZ

DESIGNED TO PERFORM

WITH LAQUAN SMITH

This season, we're following along with entertainment personality Victor Cruz as he journeys to NYFW: The Shows in the all-new, all-electric BMW iX. This Super Bowl champion, dubbed by Sports Illustrated as "the most fashionable athlete" is no stranger to living a multi-faceted lifestyle.

 

Cruz believes that function has always impacted his style, because he looks at how things benefit his life overall and not just in the moment. Much like the BMW iX, with its innovative design and electric functionality.

 

Follow along on @NYFW to discover more, and visit BMWUSA.com​ to see the legendary design of the 2022 iX come to life.

RODARTE
SEPTEMBER 2018

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PRABAL GURUNG SEPTEMBER 2018

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GLEMAUD
PRE-FALL 2019

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SELF-PORTRAIT SEPTEMBER 2018

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