NYFW Backstage
You’re invited to NYFW Backstage, a 5-day pop-up experience at 21 Greene St. Experience the frenzy behind the fashion, the grind behind the glamor, the design behind the designer.

Daily programming and events include special designer Q&As, live streamed viewings of this season’s runway shows, IMG Models Get Scouted Studio, interactive experiences, official NYFW merch & more.

NYFW Backstage is open to the public daily starting at 11 a.m. on a first-come, first-serve basis. Guests can secure their spot through purchase of a VIP Entry ticket or Designer Event ticket. All guests are encouraged to sign-up to receive important event updates and reminders.

VIP Entry

Skip the line with a VIP entry ticket, and get gifted a NYFW tote bag filled with everything you need to survive fashion week from our partners. Limited quantity available per day, get yours before they sell out.

If the event you’re interested in is sold out join the waitlist to be the first to know if any spots open up. 

General admission

General Admission to NYFW Backstage is open to the public on a first-come, first-serve basis.

Planning to attend NYFW Backstage? Join our list to receive important event updates and reminders.

What to expect

TRESemmé Style Studios

Step into the spotlight and embark on a style journey like never before at TRESemmé Style Studios during New York Fashion Week! Immerse yourself in the exclusive TRESemmé styling experience, featuring complementary styling appointments with TRESemme master stylists, a DIY Touch Up Station where you can perfect your look, and a one-of-a-kind photo opportunity. Join us for a fashion-forward rendezvous, exclusively at TRESemmé Style Studios – where every moment is your personal catwalk.

Front Row Livestreams

See it all come together on the Runway. Join us for daily livestreams of designer shows from the official NYFW calendar. View the shows on our big screen in real time, and get a first look at the newest designs, trends, and ideas as they come down the runway.

IMG Models Photo Studio

Interested in becoming an IMG Model? In the Photo Studio, aspiring models will have the opportunity to have professional photos taken and will walk away with 3 images that can be uploaded to IMG Models for the chance to be discovered. Our goal is for you to shine through, so please avoid make-up and distracting or baggy clothing.

The Anatomy of a Look

Explore every last detail considered when a designer creates a look: this installation will showcase some of the most groundbreaking creations from NYFW designers’ past collections alongside the building blocks for the final look you see down the runway: sketch, fabric, styling, hair & make up inspiration, & more.

Everything Else

  • Complimentary coffee, cold brew, and more at the Bluestone Lane Café.
  • Shop the first official NYFW merch capsule collection.
  • Daily afternoon DJ sets.


When is NYFW Backstage?

NYFW Backstage is open Friday February 9 – Tuesday February 13. The pop-up event is open to the public during specific hours and open only to ticket holders only during special events.

What are the hours?

NYFW Backstage opens daily at 11 a.m. to the public. Hours vary by day, please see below:

Friday 2/9: 11 – 8 p.m.
Saturday 2/10: 11 – 4 p.m. (closed from 4 – 6 for private event), reopens 6 – 8 p.m.
Sunday 2/11: 11 – 4 p.m.
Monday 2/12: 11 – 6 p.m.
Tuesday 2/13: 11 – 6 p.m.

Designer Q&A Event Hours (Ticket Holders Only)
Saturday 2/10 3.1 Phillip Lim Event: 4 pm
Sunday 2/11 Eckhaus Latta Event: 4 pm
Monday 2/12 Jason Wu Event: 6 pm
Tuesday 2/13 Sergio Hudson Event: 6 pm

Are tickets required?

Tickets are not required to attend NYFW Backstage during general hours, but capacity is limited and guests will be admitted on a first-come, first-serve basis. “VIP Entry” tickets allow guests to skip the line and be first admitted if the pop-up is at capacity. “VIP Entry” tickets are limited by day to ensure all “VIP Entry” ticketholders can be accommodated during general hours.

Designer Q&A Events require tickets purchased in advance to secure entry.

Where can I get a ticket?

Tickets to NYFW Backstage events are only available through our official website at www.nyfw.com. Avoid scams from any third-party websites offering for sale or free tickets.

How do I get there?

NYFW Backstage is located at 21 Greene.
Guests are encouraged to attend via public transport by subway or bus or drop off via car service or taxi. NYFW does not offer parking.

Subway Stops:
RW at Prince St
NQRW at Canal
ACE at Canal
CE at Spring Street

Is the event all ages?

General hours are open to all ages, but specific events and activations such as the Get Scouted Studio and TRESemme Salon may have age restrictions of 18+ and/or require parental consent.

Can I exit and re-enter?

Guests can exit and re-enter throughout the day during general hours. However, guests will be re-entry will be based on capacity and required to re-enter the line (if applicable).

How can I buy merch?

NYFW Backstage is a cashless event, merch payment can be made via credit card and tap to pay. Cash will not be accepted.

Will there be a coat check?

NYFW Backstage will have a limited coat check for guest coats only. Please do not bring large bags such as backpacks.