Rooted in generations of talented, pioneering and elegant women who blazed new trails and broke down barriers, Alejandra Alonso Rojas defines casual luxury; Spanish tradition and sophistication influenced by her modern life in New York City. Alejandra, a fourth generation hand-knitter combines both traditional and experimental knitting techniques to create collectible pieces. The designer also has a keen eye for tailoring and couture details having apprenticed with a master tailor and couturier. Her designs, fashioned in the finest materials, feature impeccable cut, and quality finishings. Natural hand dyeing techniques play a key role in the collection and exemplify Alejandra’s commitment to sustainable techniques.
