Archana Kochhar has been working closely with the Hon Prime Minister Narendra Modi on the “Make in India” campaign to uplift the tribal arts of India like Banjara and Warli.
She has also worked closely with the tribal women weavers from Jharkhand on the “Ahimsa silk” fabric, which is produced without killing a single silkworm.
The brand has always stood for inclusivity in fashion and has had differently abled models and Acid Victim survivors take the ramp proudly as models. Archana Kochhar also strongly believes in girl child education in India and has collaborated with Smile Foundation as a goodwill ambassador for the same. Archana is also a favourite amongst Bollywood glitterati, including Shahrukh Khan, Kareena Kapoor, and Kangana Ranaut to name a few. She has dressed celebrities for the Cannes Festival, and was also invited by Galeries Lafayette, Paris to showcase her couture collections. To experience her artisanal creations, go visit her website or her flagship store in Juhu, Mumbai.