Private Policy

We design for people who heart fashion and mind the world.

Our design process is modeled after newspaper outlets by focusing on one social topic each season. Such as bringing awareness on enslaved fisherman issue in SS17 collection, discussing human’s relationship with money in FW19, and uncovering the dark side of American big pharma in FW20. With sustainability as the constant pursuit, we believe fashion is our outlet to express diversity, build community and inspire meaningful conversations.

The creative directors, Haoran Li and Siying Qu are nominated as Fashion Group International Rising Star, listed on Forbes China 30 under 30, won the GQ China Present award, became finalists of CFDA / VOGUE Fashion Fund in 2019 and recently the winners of Lane Crawford Global Creative Callout 2020.

PRIVATE POLICY collections are stocked at Selfridges,, Holt Renfrew, Lane Crawford, Harvey Nichols HK, Labelhood, t.a. New York, Machine A and many other amazing boutique stores internationally.