AFFFAIR is an International clothing brand dedicated to elite and elegant ready-to-wear with a hint of couture. The brand takes its origins from The Land of Fire – Azerbaijan – and it was brought to the world as a result of inspiration and vision of talented designer and garment maker Rufat Ismayilov. Born in 1981 in Baku, Azerbaijan, the Creative Director and Founder of AFFFAIR, Rufat even as a teenager had already a great interest in fashion design and looked for ways to express his passion for it. He decided to move to Istanbul to pursue the launch of his own label - that has been the beginning of AFFFAIR as it is nowadays. ​ ​ ​

With that being said, the brand is based in Istanbul - a cosmopolitan city of contrasts that expresses an amazing and unique mix of inspirations on the crossroads between East and West. AFFFAIR masters the art of assembling all the creative impulses and reforming them into the definition of an exceptional DNA that evolves into timeless, distinctive and very covetable images. The style which is pursued by the brand can be described as “Contemporary Classic” - astonishing, unconventional and modern silhouettes and designs which makes women look exquisite. AFFFAIR is inspired by a woman who is both sophisticated and powerful yet very feminine and desirable. She is the embodiment of confidence and she naturally attracts attention by her strong presence. She enjoys to express her personality in the way she dresses. ​ ​

One of the best and most important features is that the brand has a garment production heritage which makes it possible to control the value chain from the creative process, designing and production development of new and innovative materials, serving them to create a “piece of art” garment that instantly becomes an object of desire. Rufat personally is involved and overlooks all the areas of establishing each collection. From design and creative direction, to being in charge of the textiles and garment production factory as well as the innovative and creative lab of AFFFAIR.

By choosing AFFFAIR, women make a choice in favor for looking feminine, remarkable and memorable.


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