Launched in 2008, anta kids is the subsidiary brand of ANTA Group and is the leading children’s sports culture brand in China. anta kids’ products include professional sports series, fashion sportswear series and baby wear series. In recent years, the brand has cooperated with international IPs such as Marvel, Frozen, Hello Kitty and TOKIDOKI to adapted to the domestic consumption upgrading trend, thus further becoming the trend-setter of children’s wear industry. With the brand advocate of “Play Makes Your Day”, anta kids encourages every child to play happily, helps parents to develop children's potential and inspire them to create their own future, which is well received by young parents.
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