Concept Korea, the government-sponsored fashion show aimed at helping eminent Korean designers to promote themselves outside Korea, returns to New York Fashion Week February 2020 with a narrowed focus on three talented designers: LIE, LEYII and IISE.
Concept Korea is organized by the Ministry of Culture, Sports and Tourism (MCST) and the Korea Creative Content Agency (KOCCA).
LIE is a modern women’s lifestyle brand that celebrates playful take on masculine-feminine duality. Combining signature tailoring with fabric combinations, LIE introduce elevated silhouettes that bridges bold colors and soft features in a dynamic yet romantic collection.
IISE, which translates to 2nd generation, is a brand dedicated to creating products with a street interpretation of Korean heritage. Each piece is made in Seoul, utilizing a combination of Korean fabrics, techniques, and a mix of modern and traditional design aesthetics. Using high quality materials and a focus on craftsmanship, we strive to create wardrobe staples with special characteristics that make each piece uniquely IISE.
LEYII is contemporary feminine and elegance design brand which emphasizes the feminine beauty in a creative way with natural draping that amplifies the beauty of every move and minimal yet unique design.
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