Da Mo (Han Lei), who graduated from Beijing Institute of Fashion Technology, established fashion brand DAMO WANG in 2015 in Shenzhen China, cooperating with his friend Alex Wang. Before that, Da Mo worked for top fashion brands in China for over ten years, laying a solid foundation for founding his own label. In the short period of two years since the brand was founded, DAMO WANG has emerged as one of the best competitors amongst many other independent designer brands and has become the best-seller in many boutiques and buyer shops in Beijing, Shanghai, Chengdu, Shenzhen in China. DAMO WANG always adheres to neoclassical design concepts, combining retro-romantic elements with the needs of modern people’s lives. It has created a new and individual aesthetic. Da Mo believes that the mission of fashion itself is to always have a strong relationship with our real living environment, and to form a powerful gravitational force. At the same time, breaking through the limited value standard of traditional designer brands and creating a label which is suitable for diversified identities of modern women.
© 2019 :: NYFW SEPTEMBER 2019