ICY PRESENTS: DYNASTY
ICY: ICY serves as an online platform integrating global designer, KOL and intelligent supply chain together. It has clinched cooperation deal with more than 200 designers in the world through the copyright sharing model whose potentials in design can be realized relying on the intelligent supply chain and digital management system. On the one hand, ICY develops diffusion lines with these independent designers to provide more affordable products. On the other hand, this platform serves as “publisher” of costumes by reaching out to talented designers and design students to realize their design. ICY, China’s REVOLVE-like brand, boasts unique ecosystem for global blogger which facilitates its content marketing. Because of that ecosystem, more than 2000 fashion bloggers in mainstream social platforms, such as Weibo, China’s twitter-like platform, and WeChat, can borrow clothes from ICY to present it in images or videos. Through the demonstration of bloggers, ICY dress becomes more vivid and common for great public. In return, bloggers will be awarded with bonus.
© 2019 :: NYFW SEPTEMBER 2019