Savage X Fenty celebrates fearlessness, confidence and inclusivity. In partnership with a team assembled from the industry’s elite, the label has disrupted and redefined the marketplace with its accessible price point and extensive assortment of lingerie.

“We want to make people look good and feel good,” explains Rihanna, who approaches Savage X with the same mentality she does all her projects—to make something new and fresh that everyone can relate to and feel confident in. “We want you to feel sexy and have fun doing it." With offerings ranging from everyday basics to more provocative pieces—Savage X Fenty is lingerie for everyone.

“Since her Savage X Fenty lingerie debuted one year ago, [Rihanna] has taken a completely and undeniably empowering approach to the business of making us feel really good about ourselves from the inside out.” -Vogue Australia


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