Tadashi Shoji is an American fashion designer who was born and raised in Sendai, Japan and began painting and drawing at a young age. A fortuitous meeting at a Tokyo art gallery led to a position assisting Japan’s leading contemporary artist, Jiro Takamatsu. Sensing the political unrest brewing in Japan and encouraged by opportunity abroad, Tadashi moved to the United States where he discovered fashion design. He went on to work with famed costume designer Bill Whitten, followed by the iconic Richard Blackwell.
Troubled by the lack of options for occasion dressing, Tadashi set out on his own, launching his namesake label in 1982. With his intellect as an artist and his acumen for business, he pioneered a new category of eveningwear. He paired stretch fabrics with fluid silhouettes and combined couture dressmaking techniques with skillful engineering, making it possible for pieces to be mass-produced—and accessible.
Tadashi Shoji is emerging as a leading lifestyle brand amongst consumers. His collections grace the New York Fashion Week runways each season and his internationally acclaimed brand continues to thrive. In addition to successful ready-to-wear and kid’s collections, the brand offers shapewear, intimates, leather handbags, and fragrance. The brand’s recently debuted affordable luxury bridal collection is swiftly gaining popularity for both its versatility and rich assortment of pieces.
Women worldwide seek out Tadashi Shoji’s new designs for their impeccable fit, trademark ease, and modern sense of femininity. First Lady Michelle Obama, Octavia Spencer, Kate Hudson, Paris Jackson, Demi Lovato, Miranda Kerr, Lea Michele, Sofia Richie, Kaley Cuoco, and Anna Kendrick are all fans. The Tadashi Shoji brand is carried in over 700 major department and specialty stores worldwide, with signature boutiques in the United States, China, and the Middle East, where the brand is actively expanding its presence.
Tadashi Shoji strives to push the boundaries of occasion dressing in the contemporary market while staying true to his brand’s vision—beauty, ease, and enchantment, design for the spirit of celebration.
© 2019 :: NYFW SEPTEMBER 2019