TAORAY TAORAY

Wang Tao, is the founder, CEO and chief designer officer at TAORAY WANG and TAORAY TAORAY.

With a degree in history from East China Normal University in Shanghai, one of the top leading universities in China, Wang Tao took a second degree in fashion in the top Japanese fashion institute Tokyo Mode Gakuen where she received five international awards in design. She was handpicked by Junko Koshino, the highly acclaimed Japanese designer, to head the studio as men’s designer.

Her experience in Japan had a strong impact on how important she views serving customers. In pursuit of her global career aspirations, Wang Tao left Japan to Europe and settled in the UK where she worked as Chief Designer. In 2002 she decided to return to China and lead the repositioning of broadcast:bo, transforming it from a wholesale/distribution business to design-led brand, initially as the Design Director and subsequently as the CEO. Today, broadcast:bo is one of the top 10 Chinese women’s labels, a testimony to her ability to create a commercial brand while maintaining a high degree of design setting trends rather than following them.

SEPTEMBER 2019 RUNWAY

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