TMALL CHINA COOL: PEACEBIRD

Xu Ying, who accepted Peacebird Men as Design Director in 2008, began to transform and adjust the positioning and product style of the whole Peacebird Men. In 10 years, from a 300 million brand to the current 4 billion retail brands, the launch of the joint-name cooperation series from 2015 has brought new trends and changes to the entire apparel industry.

SEPTEMBER 2019 RUNWAY

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