Victoria Hayes grew up in Toronto. ​ Her first major exposure to fashion was the Canadian television program ‘Fashion Television’ hosted by Jeanne Beker, which she watched religiously as a child. ​ Hayes always loved art and design, but fashion took a backseat until her last year of pre-med studies at McMaster University with a realization that her passion for design outweighed her interest in pursuing a career in medicine.

Hayes enrolled in summer courses at Central Saint Martins College of Art and Design and later at Parsons the New School for Design where she graduated with a BFA while winning the prestigious school’s top honor, Womenswear Designer of the Year in 2014.

Hayes enjoys a wide range of inspirations that are perpetually shifting; however, the notion of empowerment is always at the core of her designs. ​ Her aim is to showcase female strength and confidence, thus positively impacting one’s interactions with the world. ​ As a former ballet dancer and rugby player her design signatures include astute attention to detailing, hand painted prints and ornate embellishments, all centered around the dichotomy of present-day womanhood: beautiful and aggressive, romantic yet protective, tough but precious.

Hayes has become a favorite among celebrities including Madonna, Lady Gaga, Cardi B, Alicia Keys and Ariana Grande among many others who have worn her designs to high profile events. ​ Her work has also been featured in numerous publications including WWD, Vogue Italia, V Magazine, Harper’s Bazaar, Elle Magazine, Nylon​ and Paper Magazine​ among others. ​

Hayes is the 2019 recipient of the Fashion Group International Rising Star Award for Womenswear. ​ Her collection is designed and produced in New York City’s garment district.


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