YAJUN Melody Lin, born in Nanjing China, grew up in Vancouver and Los Angeles, and later moved to New York where she studied Fashion Design at Parsons. In 2016, Melody won the Kering X Vogue competition. As a result, Yajun was given the opportunity to visit the company’s facilities and innovation labs and her collection was featured on Vogue.com as well as in the windows of Saks Fifth Avenue. After the competition, stylist Mel Otternberg, one of the judges, decided to style Rihanna during her performance at the VMAs in one of Melody’s designs.
Melody defines YAJUN as “YA“ meaning ‘elegant’ and ‘refined feminine’ while “Jun“ meaning ‘gentleman’, is the more masculine side of the brand. Thus, the brand’s goal is to break the boundaries and expectations in garment construction, creating an image of a classic, yet rebellious woman, who is ready to try new things and explore all extremes in life.
© 2019 :: NYFW SEPTEMBER 2019