The exclusive experience at Lume Studios in TriBeCa will feature TRESemmé Style Studios, a Digital Art Exhibit with a curation of works from the fashion & beauty space, meet & greets and conversations with industry insiders, pop-up shops and more.
Meet and Greet IMG Model Chanel Iman at the Chasa pop-up
Meet international supermodel and IMG Model, Chanel Iman as she debuts her Chasa home goods brand with an exclusive pop-up and personal appearance.
Event Time: open 10AM-6PM, Chanel Iman appearance at 2PM ET
Capacity: NYFW: Backstage is open to the public on a first come, first serve basis. Space is limited. RSVP required for Chanel Iman Meet & Greet at 2PM.
JoyOvers with BruceGlen
The LA-based designers of BruceGlen will touch down to bring a double dose of joy to fashion fans with their colorful designs and styling expertise as they provide select members of their community with “JoyOvers” – a fresh, fashion-first take on a makeover – during NYFW.
Shop BruceGlen styles in our exclusive pop-up shop. A portion of the proceeds from all purchases will be donated to California wildfire relief efforts.
Event Time: open 10AM-6PM, BruceGlen appearance at 2PM ET
Capacity: NYFW: Backstage is open to the public on a first come, first serve basis. Space is limited. RSVP required for BruceGlen Meet & Greet at 2PM.
NYFW: The Talks – Beauty is Identity with Daniel Martin and Dev Doee
Celebrity makeup artist Daniel Martin in conversation with actor, dancer, drag entertainer and Creative Director of Ali Forney Center Dev Doee on the power of hair, make-up and fashion in helping LGBTQ+ people confirm their identity in NYFW: The Talks – Beauty is Identity in partnership with the Ali Forney Center.
Event Time: open 10AM-6PM, NYFW: The Talks at 12PM ET
Capacity: NYFW: Backstage is open to the public on a first come, first serve basis. Space is limited. RSVP required for NYFW: The Talks at 12PM.
NYFW: The Talks – Fashion and Beauty in the Digital World with Clara Bacou & Vanille Verloës
Hear from two of the most innovative artists working in the digital space in fashion and beauty in a special edition of NYFW: The Talks – a panel discussion with The Wall Group Artists Clara Bacou & Vanille Verloës.
Event Time: open 10AM-6PM, NYFW: The Talks at 12PM ET
Capacity: NYFW: Backstage is open to the public on a first come, first serve basis. Space is limited. RSVP required for NYFW: The Talks at 12PM.
NYFW: The Talks – Fashion Beginnings with designers Jackson Wiederhoeft, Kim Shui, and Henry Zankov
NYFW: The Talks will return with designers Henry Zankov, Jackson Wiederhoeft, and Kim Shui who will discuss their personal journeys from their beginnings in the industry to how they got to where they are now in Fashion Beginnings.
Shop styles from ZANKOV and Kim Shui in our exclusive pop-up shop. A portion of the proceeds from all purchases will be donated to California wildfire relief efforts.
Event Time: open 10AM-6PM, NYFW: The Talks at 2PM ET
Capacity: NYFW: Backstage is open to the public on a first come, first serve basis. Space is limited. RSVP required for NYFW: The Talks at 2PM.
WHAT TO EXPECT:
TRESemmé Style Studios
Step into the spotlight at TRESemmé Style Studios during New York Fashion Week! Immerse yourself in the exclusive TRESemmé styling experience, featuring complementary styling appointments with TRESemmé master stylists, a DIY Hair Accessory Station where you can perfect your look, and a one-of-a-kind photo moment. The Style Studios will feature TRESemmé’s new “A-List Collection” available exclusively at Target.
Digital Art Exhibit
Experience a curation of digital artworks from The Wall Group Artists Clara Bacou & Vanille Verloës, two of the most innovative artists working in the fashion and beauty space today.
Beverage Bar
Enjoy complimentary beverages including water, coffee and more from Smartwater, Topo Chico, Happy Coffee, BERO, and Poppi.
Pop-Up Shops & NYFW Merch
From NYFW designers including BruceGlen, ZANKOV and Kim Shui and a special brand spotlight of CHASA with IMG Model Chanel Iman. Plus shop limited-edition NYFW merch while supplies last.
NYFW: The Talks
Panel discussions featuring industry thought-leaders and NYFW designers.
NYFW: Backstage is open Friday February 7 – Tuesday February 11. The pop-up event is open to the public during specific hours and open to a limited number of attendees for Special Events. Space is limited.
NYFW: Backstage opens daily at 10AM to the public and special events vary by day. Please see below:
Friday 2/7: 10 – 6 p.m.
Saturday 2/8: 10 – 6 p.m.
Sunday 2/9: 10 – 6 p.m.
Monday 2/10: 10 – 6 p.m.
Tuesday 2/11: 10 – 6 p.m.
Programming & Personal Appearances
Friday 2/7 Chanel Iman Event: 2PM
Saturday 2/8 BruceGlen Event: 2 PM
Sunday 2/9 NYFW: The Talks with Celebrity makeup artist Daniel Martin in conversation with Dev Doee: 12 PM
Monday 2/10 NYFW: The Talks with Clara Bacou and Vanille Verloës: 12 PM
Tuesday 2/11 NYFW: The Talks with Jackson Wiederhoeft, Kim Shui and Henry Zankov: 2 PM
Tickets are not required to attend NYFW Backstage during general hours, but capacity is limited, and guests will be admitted on a first-come, first-serve basis. RSVP is required for the special events, such as NYFW: The Talks, and meet-and-greets with Chanel Iman and BRUCEGLEN.
NYFW: Backstage is located at 393 Broadway – Lume Studios. Guests are encouraged to attend via public transport by subway, bus or drop off via car service, taxi or ride share. NYFW does not offer parking.
Subway Stops:
NQRW at Canal
ACE at Canal
General hours are open to all ages, but specific events and activations such as the TRESemme Salon may have age restrictions of 18+.
Guests can exit and re-enter throughout the day during general hours. However, re-entry will be based on capacity and guests will be required to re-enter the line (if applicable).
NYFW Backstage is a cashless event, payment can be made via credit card and tap to pay. Cash will not be accepted.
NYFW Backstage will have a limited, self-serve coat check for guest coats only. Please do not bring large bags such as backpacks.
RSVPs for Special Events are required and entry is on a first-come, first-served basis. RSVP does not guarantee entry. RSVPs will be admitted before walk-ins will be accepted, subject to availability, and on a first-come, first-served basis.