IMG Fashion Alliance


IMG Fashion Alliance partners include: Joseph Altuzarra of Altuzarra, Brandon Maxwell, Jason Wu, Prabal Gurung, Jack McCollough and Lazaro Hernandez of Proenza Schouler, Sergio Hudson, and Kate and Laura Mulleavy of Rodarte.

Brought together in the wake of the pandemic’s devastating effect on fashion and retail industries worldwide, the IMG Fashion Alliance has formed the bedrock of New York Fashion Week’s revitalization, celebrating the continued unity and ingenuity of the American fashion community, and champion the artistry featured on New York’s global stage season after season.

Meet the Designers

Joseph Altuzarra, designer of Altuzarra.


Altuzarra is a luxury women’s ready-to-wear and accessories collection, launched by Joseph Altuzarra in 2008. Joseph’s commitment is to create a sophisticated, modern wardrobe, built on the principles of timelessness and uncompromising quality.


Brandon Maxwell

Brandon Maxwell launched his eponymous luxury women’s ready-to-wear label in New York in 2015. The brand was born out of the desire to make women feel beautiful, sophisticated and powerful by creating timeless garments that are impeccably tailored.


Jason Wu

Jason Wu is a leading global design talent based in New York City. Through merging classic American sportswear elements with a sophisticated global attitude, he has created timeless classics with glamorous sensibility and a distinctively feminine aesthetic.


Designer Prabal Gurung.

Prabal Gurung

Prabal Gurung launched his eponymous collection in February 2009 with a philosophy encompassing modern luxury, indelible style and an astute sense of glamour.


Proenza Schouler

Proenza Schouler is a New York based womenswear and accessories brand founded in 2002 by designers Jack McCollough and Lazaro Hernandez. The duo met while studying at Parsons School of Design, eventually collaborating on their senior thesis which became their first collection as Proenza Schouler, named after the designers’ mothers’ maiden names.



Rodarte was founded in Los Angeles, California in 2005 by Kate and Laura Mulleavy. Rodarte is distinguished by the romantic, conceptual way Kate and Laura approach inspiration, storytelling and how they see the world though landscape, art, film, poetry, culture and music.